Seahawks defeated Patriots 29-13 to win Super Bowl LX
Seattle’s dominant defense set the tone from start to finish, leading the Seahawks to victory in Super Bowl LX and their second championship in franchise history.
Budweiser’s patriotic 2026 Super Bowl commercial combines a Clydesdale and a bald eagle to celebrate America’s 250th anniversary, earning it a record 10th title for the beer brand on the USA TODAY Ad Meter.
Rounding out the top five were Lay’s, Pepsi, Dunkin’ and Michelob Ultra, each providing a memorable spot in the big game. The NFL also earned two Super Bowl spots in the top 20, with “Champions” coming in at No. 8 and “You Are Special” coming in at No. 16.
Meanwhile, Coinbase rolled out another polarizing commercial, with the cryptocurrency company finishing in last place for the second time in the past five years. Other brands in the bottom five were Svedka, Ro, SalesForce, and Wix.
Here are the full 2026 USA TODAY Ad Meter rankings.
9. Bud Light – “Keg” (3.35)
t-10. Amazon Alexa – “Alexaaaa+” (3.33)
16. NFL – “You’re Special” (3.23)
17. Blue Square Alliance Against Hate – “Sticky Notes” (3.22)
18. Bosch – “Justa Guy” (3.12)
19. Universal Orlando Resort – “Lil Bro” (3.09)
21. Levi – “Backstory” (3.02)
22. Pringles – “Pringle Leo” (2.97)
t-23. Google – “New house” 2.94
t-23. Toyota – “The beginning of a dream” (2.94)
25. Hellman’s – “Sweet Sandwich Time” (2.92)
26. T-Mobile – “Tell Me Why (T-Mobile version)” – (2.85)
t-27. Liquid IV – “Let’s take a look” (2.77)
t-27. TurboTax “Expert” (2.77)
29. Kinder Bueno – “Jesus Bueno 2026” (2.75)
T-30. Ritz – “Ritz Island” (2.74)
T-30. Instacart – “Banana” (2.74)
32. Group – “The Fest” (2.71)
33. He Get Us – “More” (2.70)
T-34. MAHA Center Inc. – “MAHA Real Food by Mike Tyson” (2.64)
T-36. Apartments.com and Homes.com – “You can’t live there” (2.63)
39. Squarespace – “Unavailable” (2.59)
40. Fanatics Sportsbook – “Bet on Kendall” (2.55)
43. DraftKings – “DraftKings Live Style Super Bowl LX” (2.50)
44. Oakley Meta – “Athlete Intelligence Is Here – Part 2” (2.49)
45. OpenAI – “Just build things” (2.48)
T-46. Anthropic – “Can I get a six-pack now?” (2.45)
t-46 Oakley Meta – “Athlete Intelligence is Here – Part 1” (2.45)
T-46. Novo Nordisk – “A new way to Wegovy” (2.45)
49. Poppi – “Make it Poppi” (2.44)
50. Wix – “Wix Harmony: A new way to create” (2.38)
52. Ro – “Be healthier with Ro” (2.23)
53. Svedka – “Shake Your Bot Off” (2.18)
