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Bath & Body Works is preparing a new fruity and floral collection for Mother’s Day, designed to provide an “uplifting sensory escape built on optimism and joy.”
The body care and home fragrance brand is collaborating with Indiana-based handbag and luggage brand Vera Bradley to develop a limited-edition collection that “combines fragrance, design, and gifts across body care, home fragrance, and accessories.”
At the heart of the collection is an exclusive new fragrance, Peach Blossom & Nectar, which “features notes of peach nectar, golden freesia and sweet beechwood, delivering an authentic peach profile designed to feel fresh and uplifting for spring.”
“Perfect for mom’s celebration”
Christy Lewis, Bath & Body Works’ executive vice president of merchandising, said in a statement that the collaboration brings together “the best of what each brand does best.”
“Vera Bradley is known for color and pattern, and we are known for connecting with consumers through trend-forward fragrances,” Lewis said, adding that the team worked closely “to bring that ethos to life through scent and design.”
“Every detail, from the fragrance to the packaging, is crafted to feel thoughtful, fun and worthy of a Mother’s Day gift,” Lewis said.
Vera Bradley co-founder Barbara Bradley Beckgard said in a statement that the collection is built on the brand’s philosophy of “creating things that bring joy and connection to everyday life,” fusing “fragrance, color and design into something cheerful, uplifting and perfect for celebrating moms and the people most important to us.”
What does Bath & Body Works’ Mother’s Day collection include?
According to Bath & Body Works, the collection “spans three unique fragrances and 22 body care, home fragrances, home decor and accessories,” with prices “ranging from $1.95 pocket bags to $69.95 eau de parfum.”
The collaboration also includes two additional fragrances, paired with a coordinating cosmetic bag created exclusively for the collection.
- Pink berry burst: A playful fruity blend
- blue washed sky:Fresh and pleasant scent
Meanwhile, collectible accessories include:
- Peach pedestal 3 wick candle holder
- Vera Bradley Peach Spray Sanitizer & Lip Holder
- Vera Bradley Peach Scent Control Nightlight Wallflower Fragrance Plug
When will Bath & Body Works’ Vera Bradley collection be available?
Bath & Body Works Rewards members will enjoy exclusive benefits on the collection, with select products like Eau de Parfum, Ultimate Hydration Body Cream and 3-wick candle pedestal available for purchase in the app and online starting March 22nd.
The full collection will be available in stores and online in the US and Canada on March 23rd.
The company said the products are expected to be launched internationally later this year, “reaching more than 40 markets.”
Saman Shafiq is a trending news reporter for USA TODAY. Contact her at sshafiq@usatodayco.com and follow X and Instagram @saman_shafiq7.
