Apple debuts $599 MacBook Neo
USA TODAY got a first look at the new MacBook Neo and all its shades.
USA TODAY Entertainment
Apple Inc. AAPL.O announced Monday that its annual Worldwide Developers Conference (WWDC) will be held online from June 8 to 12 to showcase updates across the platform, including advances in AI and new software and developer tools.
The iPhone maker said in a statement that developers and students will be invited to attend Apple Park in person on the first day.
Apple has faced a series of setbacks in the artificial intelligence race, including delays in upgrading its voice assistant Siri, changes in top-level executives and a lackluster debut in the initial deployment of generative AI tools.
Apple’s presentations at its last developer conference focused on incremental developments like live translation on phones that improve daily life, rather than the broader AI ambitions being touted by its competitors.
Apple kept its conservative AI promises to consumers, saying the technology could be useful for tasks like finding out where to buy a jacket similar to one you saw online.
Separately, Bloomberg News reported Monday that Apple is preparing to introduce advertising to its Maps app as part of a broader effort to boost services revenue.
The report, citing people familiar with the matter, said it could be released as early as this month. Retailers and brands will be able to bid on ad slots for search queries, similar to how ads work on Google Maps.
Apple plans to start running ads in Maps as early as this summer, the report added, and the rollout will span iPhones, other devices and web platforms.
The company did not respond to Reuters’ request for comment.
Revenue from Apple’s services division, which includes Apple Music, iCloud and other software, rose to a record $30.01 billion in the first quarter, roughly in line with analyst expectations.
Reporting by Juvie Babu in Mexico City. Editing: Shilpi Majumdar and Alan Varona
