A third of US adults consult astrology, tarot cards

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J Davis-Jones knows what it’s like to fight the demons of life. The Dallas-based tarot leader and theatre artist have returned from the sky with the urge to be roaring about what they have learned during the healing process.

Some of them came from tarot cards. Davis Jones currently distributes more than 204,000 global hopes and positivity to Tiktok’s account.

“Tarot is a tool that will connect you to your intuition,” Davis Jones said.

A new report from the Pew Research Center shows that almost a third of US adults consult astrology, tarot cards, or fortune tellers at least once a year, with the highest share among the women, young people and the LGBT community.

A third of people who say they do it for useful insights say they pursue practice just for fun. LGBT adults said they most likely (29%) of the survey’s analyzed demographic subgroups to obtain useful insights using either tarot cards, horoscopes, or fortune tellers, while 21% of LGBT adults said they rely at least “a little” on these practices when making major living decisions.

The past decade has seen a growing interest in new age practices that are primarily associated with youth seeking mental health. Some, like Davis-Jones, have cultivated social media follow-ups, launched by pandemic-related anxiety and social distancing.

This trend is because Zers and millennials have abandoned the Christian faith system and increasingly described themselves as agnostic, atheist, or “nothing in particular,” while increasingly expanding or reconstructing their spirituality about non-traditional religious activities.

The belief that differs between gender and age

A survey of approximately 9,600 adults in the US in October showed that 30% of people pursue one new era of practice each year, with gender and age differences. For example, 43% of women aged 18 to 49 said they believe in astrology. This is the concept that the position of a celestial body can affect people’s lives. Overall, women are likely about twice as likely as men (35% to 18%).

LGBT adults consulted tarot cards at least three times (33%) than non-LGBT adults (9%). This is a deck of cards with images and archetypes that at least 15% of LGBT adults do once or twice a month. Meanwhile, almost a quarter of Americans ages 18 to 29 said they use tarot cards at least every year, compared to 11% of the general population, 6% of Americans ages 50 to 64, and 3% of those ages 65 and older.

“Something happened in the quarantine where we were forced to return to our roots,” said Davis Jones, who launched his Tiktok account after his job as a bartender. “We were all on an autopilot, but we just went to work, and overnight we were forced to see ourselves.”

Some Americans who believe in astrology have not slipped to 27% in recent years, compared to 29% in 2017. The Gallup vote between 1990 and 2005 was consistently discovered between 23% and 28% of Americans who believe in astrology, Pew’s report states.

However, LGBT adults were much more likely than non-LGBT adults (27%) (43%), the report found. Over half (54%) of LGBT adults consulted astrology or horoscope at least once a year, and said they had a high share among LGBT men (63%) (40%).

Among the religiously affiliated Americans, Hispanic Catholics (39%) and Black Protestants (33%) were the most likely groups to say they used astrology, along with 35% of those who described their beliefs as “nothing in particular.”

Few Americans report consultations with fortune tellers. Only 6% of US adults said they did so at least once or twice a year. However, this figure was more than twice that of Asian Americans (15%) and adults under the age of 30 (14%). Only 3% of white Americans and 2% of adults over 65 reported doing so.

Compared to one in 20 adults in the US, 12% of both Hispanic Catholics and Asian Americans said they rely on either astrology, tarot, or fortune tellers when making major life decisions. This figure was slightly lower among Black Americans (11%) and Hispanic Americans (9%), and the lowest among White Americans (4%).

Only 1% of US adults said they rely on “many” such practices to make major life decisions. White evangelicals and atheists were among the groups most likely to say they would never be involved in such practices, the report said.

In Dallas, Tarot Leader Davis Jones said most paid clients are looking for healing. For others, they said it can be easier.

“There was a time in my life when the tarot became a way to find my breath and healing again,” Davis Jones said. “That’s the value this offers. I’m not a therapist. I’m not here to fix them. I’m here to hold the space for that spirit to enter the room and talk to them.





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