Photographer offers free match photos to World Cup fans
Photographer Steven Pavlowitz wanted to create a memento that would last off the pitch, so he gave away free photos to World Cup fans in Seattle and Boston.
Chipotle wants to make you the winner of the 2026 World Cup Finals.
The restaurant chain will be giving away $1 million in burritos during the World Cup finals, when 2022 champion Argentina takes on Spain at MetLife Stadium in East Rutherford, N.J., on Sunday, July 19, starting at 3 p.m. ET.
Chipotle’s giveaway takes place during the second hydration break of a game, typically around 22 minutes into the second half (approximately 67 minutes into the game).
When the second official hydration break takes place, Chipotle will share a video on its Instagram account. Track three identical Chipotle water cups in a seashell game-like video to identify the one with lemonade in it. At the end of the video, you will receive a code that will help you win free food from a cup of lemonade.
How to get free Chipotle appetizers at the World Cup Finals
Watch the video on Chipotle’s Instagram account and note the code that appears at the end of the video. The first 100,000 people to text the code to 888-222 will win a free entree, valid on any regular-priced entree, for a limited time until July 24th.
Chipotle’s “Water” break giveaway was inspired by the restaurant chain’s water cups and how customers “accidentally” pour lemonade, the company said in a news release. When World Cup hydration breaks became a hot topic, Chipotle’s creative team started thinking.
“The best brand ideas start with fan truth,” Stephanie Perdue, Chipotle’s senior vice president of marketing, said in a statement. “Our water cups have become one of the most recognizable symbols of Chipotle fan culture. When hydration breaks emerged as a new part of the game day experience, we saw an opportunity to bring that fan tradition to life on one of sports’ biggest stages.”
Chipotle had a World Cup giveaway at the beginning of the event, offering a buy-one-get-one-get-one-free entree to customers who came to the restaurant wearing a soccer uniform on June 11, the first day of competition.
Mike Snyder is a national trends news reporter for USA TODAY. You can follow him on Threads, Bluesky, and X, and email him at: mike snyder & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com.
