Starbucks pays baristas bonuses for friendly, fast service

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Does your Starbucks barista have a big smile on his face? It might have something to do with Starbucks investing in lattes.

The world’s largest coffee company is dangling hefty bonuses for friendly and fast service at its cafes.

Hourly workers, from baristas to shift supervisors, can earn an additional $1,200 a year if their stores meet or exceed customer service and other goals.

Starbucks rolled out the initiative in July, with the first payments expected to begin in the fall. It’s part of an attractive attack to boost sales by reconnecting with customers turned away by long wait times and high prices.

Brian Nicol, who was hired by Chipotle as CEO in 2024, wants baristas to resume serving the company. His turnaround strategy calls for warmer interactions, faster ordering and more inviting cafes.

The “return to Starbucks” effect seems to be taking place. Global sales at current locations increased 4% last quarter. Starbucks also announced a more bullish outlook for 2026 than expected.

Starbucks is also expanding its tipping offering by adding the option for customers to tip with a credit or debit card when ordering online using the app or paying at the register. From August, employees will be paid weekly instead of twice a month. The company said the changes could increase wages by an average of 5-8%.

Currently, baristas earn an average hourly wage of $30 with benefits, according to Starbucks. Baristas at hundreds of cafes (about 5% of stores) represented by the Starbucks Workers United union will have to negotiate individually for increased bonuses and tips, the company said.

Contract negotiations between Starbucks and the union have stalled.

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