Five Guys’ new flybag sparks debate
Five Guys’ new fly bags are sparking controversy over volume and oil resistance. Find out how your customers feel about your new packaging.
Five Guys’ CEO is handing out bonuses worth $1.5 million to employees after a failed BOGO deal.
Five Guys announced on March 9 that it will be distributing bonuses to store employees after some stores ran out of food items from the chain’s 40th anniversary burger buy-one-get-one campaign on February 17. The deal received an overwhelming response, but the chain said it “underestimated” it, as it outlined in a statement on February 18th.
“I didn’t want somebody to shoot me in the back after the first day, because it was a real failure,” Jerry Murrell, CEO of Five Guys, jokingly told Fortune in an interview. “We didn’t expect to get that kind of response either.”
Five Guys is bringing back its buy-one-get-one-free burger deal from March 9th to 12th, hoping to make it up to its loyal customers over several days instead of just one.
When does Five Guys distribute employee bonuses? How much does each employee receive?
Five Guys did not immediately respond to USA TODAY’s request for additional information about the March 26 bonus. Murrell told Fortune that he wrote checks to 1,500 Five Guys employees. The checks are worth $1,000 per employee.
Five Guys faces more criticism with new flybag
The new and improved BOGO deal comes just days before Five Guys changed the way its fries are served in paper bags. Traditionally, the burger chain served its fries in plastic cups, but starting March 16, its fries will now be served in BPA- and PFAS-free kraft paper bags.
The new french fry bags faced criticism from Five Guys supporters, despite the chain saying the paper bags are oil-resistant.
Greta Cross is USA TODAY’s national trends reporter. Story ideas? Email her at gcross@usatoday.com.
