After the second quarter of Super Bowl 60 concluded in Santa Clara, California, two different Super Bowl halftime shows began. How many people watched each?
The main halftime show took place on the field at Levi’s Stadium. Puerto Rican singer Bad Bunny headlined the show and had just won the Grammy Award for Album of the Year a week earlier. Bad Bunny’s live show also featured surprise guest performers Lady Gaga and Ricky Martin, with the former singing “Die with a Smile” and the latter singing a line from Bad Bunny’s “LO QUE LE PASÓ A HAWAii.”
In addition to the Bad Bunny show, Turning Point USA, a nonprofit organization co-founded by the late right-wing political activist Charlie Kirk, put on its own alternative halftime show, dubbed the “All American Halftime Show.” The pre-recorded performance featured Kid Rock, Lee Brice, Brantley Gilbert and Gabby Barrett.
Here’s what you need to know about each show’s ratings.
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How many people saw the Bad Bunny halftime show?
Nielsen ratings for Bad Bunny’s Super Bowl 60 halftime show have not yet been released. USA TODAY Sports will update this article as media audience measurement companies release data.
How many people watched the Turning Point USA halftime show?
Turning Point USA’s Alternative Halftime Show had approximately 5 million concurrent viewers during its pre-recorded broadcast on February 8, just after 8pm ET, according to YouTube viewership statistics.
Most-watched Super Bowl halftime show in history
According to Billboard, Kendrick Lamar’s Super Bowl 59 halftime show became the most-watched Super Bowl halftime show in history, drawing 133.5 million viewers. This surpassed the previous record holder, Michael Jackson’s 133.4 million viewers for Super Bowl XXVII in 1993.
According to last year’s Billboard, the top 10 most-watched Super Bowl performances of the 21st century so far are:
- Kendrick Lamar, Super Bowl 59: 133.5 million viewers
- Usher at Super Bowl 58: 123.4 million
- Rihanna, Super Bowl 57: 121 million viewers
- Katy Perry, Super Bowl 49: 121 million
- Lady Gaga, Super Bowl 51: 117.5 million viewers
- Coldplay, Super Bowl 50: 115.5 million viewers
- Bruno Mars, Super Bowl XLVIII: 115.3 million viewers
- Madonna, Super Bowl 46: 114 million
- Beyoncé, Super Bowl 47: 110.8 million viewers
- Black Eyed Peas, Super Bowl 45: 110.2 million viewers
How many people watch the Super Bowl?
Nielsen ratings for Super Bowl 60 have not yet been released, but estimates for the past five years show that viewership has steadily increased year over year. Last year’s Super Bowl 59 set a new record for the most-watched Super Bowl in Super Bowl history with 127.7 million viewers, surpassing Super Bowl 51’s 126.3 million viewers.
Here are the ratings for the past five Super Bowls leading up to this year’s big game.
- Super Bowl 59: 127.7 million
- Super Bowl 58: 123.7 million
- Super Bowl 57: 115.1 million
- Super Bowl 56: 112.3 million
- Super Bowl 55: 101.6 million

