Tour a portion of Ford’s heritage vehicle collection in Dearborn
Ford Motor Co. is displaying some of its famous heritage vehicle collection at its headquarters building in Dearborn, Michigan.
- Ford Racing’s season presentation was previously held in Charlotte, North Carolina.
- This event is invite-only and will also be livestreamed.
Ford Motor Co.’s future racing plans will be fully unveiled in January this year in Detroit.
The automaker will hold its Ford Racing Season Presentation in the Motor City the same week that the Detroit Auto Show begins.
The event is planned for January 15th at Michigan Central Station, where the automaker led a major renovation project for one of Detroit’s iconic buildings.
“We wanted a special location, a building with more history around it, to celebrate it for the company and the city,” said Mark Rushbrook, global director of Ford Racing. “We want to promote ourselves as America’s racing team.”
Rushbrook said the Detroit Auto Show will have media and industry days on Jan. 14-15 and will be open to the public at Huntington Place on Jan. 17, making it easier for industry and media members to attend the event.
The timing also allows Ford to celebrate 125 years of racing history dating back to 1901 and Henry Ford’s first and only race in the legendary sweepstakes, the Free Press reported as part of the USA TODAY Network.
The launch event, previously held in Charlotte, North Carolina, is now in its third year, making it a particularly important year for Ford as it returns to F1 with partner Red Bull for the first time in 22 years.
“For the first time, Red Bull will be showcasing two F1 teams at one event, and I can tell you that Ford is at the heart of this project,” Rushbrook said in a statement.
Rushbrook touted the invite-only event, which will also be livestreamed, to a “star-studded lineup of drivers, as well as employees, dealers, media, team owners and, of course, passionate fans.”
Company news will also be updated regularly, including the latest information since Ford announced in September that the automaker would be merging its road and racing programs into a single division called Ford Racing, as the company looks to better align what happens on the track with what it delivers to customers off the track, as previously reported by the Free Press.
Eric D. Lawrence is senior auto culture reporter for the Detroit Free Press. If you have any tips or suggestions, please contact us at elawrence@freepress.com. Become a subscriber. Submit a letter to the editor at freep.com/letters.
