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- Prices are based on Manufacturer’s Suggested Retail Price without options.
Pickup trucks are very popular with American buyers.
Pickups are still ubiquitous on the roads, even if many of us don’t use them as intended.
As car prices go up, so do truck prices. Full-size trucks can cost up to $100,000 depending on equipment. But there are still some more affordable trucks out there if you’re willing to look around. Most cheap trucks are smaller and can’t tow as much, but they’re still quite capable.
As part of the USA TODAY Network, the Detroit Free Press reviewed the American automaker’s products in October and found six trucks with starting prices under $35,000. Prices are based on MSRP, do not include options, and are subject to change over time.
Ford Maverick – $28,145
The Ford Maverick is currently the cheapest pickup truck sold in the United States. It costs less than $30,000 and has a payload capacity of 1,500 pounds. It can tow up to 2,000 pounds in base trim.
Hyundai Santa Cruz – $29,500
The Santa Cruz has a very unique design language in Hyundai’s current lineup, making it look nothing like any other truck you’ll see on the road. It’s a light truck, but Hyundai says it can tow up to 3,500 pounds in base trim.
Toyota Tacoma – $31,590
The Tacoma is the younger brother of the Toyota Tundra, but it’s still more than capable. It has better towing capacity than most small pickups and is also suitable for off-road driving.
Nissan Frontier – $32,150
All Frontier trim levels offer 310 horsepower from a 3.8-liter inline-six engine.
Chevrolet Colorado – $32,400
The Colorado is Chevrolet’s more affordable truck. It’s nearly $8,000 cheaper than the GMC Canyon, which is built on the same platform.
Ford Ranger – $33,350
The Ford Ranger is Ford’s midsize pickup that sits between the Maverick and F-150 in the lineup. The base 4×2 trim starts at an affordable price, but adding options can increase the price significantly.
Kenan Thompson is a car culture reporter for the Detroit Free Press. Contact Keenan at kthompson@freepress.com. Follow him on Instagram @keenanaautos. To sign up automotive newsletter. become a subscriber.

