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Utz announced it will expand its presence in America’s most populous state as the Pennsylvania-based snack food company looks to expand its snack offerings into the western part of the country.
Utz Brands announced in a press release issued on October 30, 2025, along with its 2025 third quarter earnings report, that the company has acquired the in-store delivery distribution assets of Insignia International.
Insignia International, formerly Flagship Food Group, is comprised of a group of national brands primarily focused on Southwestern and Hispanic foods.
The acquisition includes logistics assets and routes across California and the Midwest, according to the release.
“We are also announcing plans to expand our presence in California,” Utz Brands CEO Howard Friedman said in a release.
“California represents the nation’s largest salty snack market at $4.1 billion, and we believe there is a significant void for our brands.”
Utz already has approximately $79 million in retail sales across California, representing approximately 1.9% of the local market share, according to the release.
The acquisition comes as Utz continues to expand its distribution network across the United States, including the acquisition of Florida distribution assets in 2024.
According to the company’s history, the company was founded in 1921 by William and Sally Utz in their home on McAllister Street in Hanover, and the two began their now-expanding distribution network by delivering their chips to local stores in the Hanover and Baltimore areas.
In its quarterly financial report, the company shared that its “initiatives to improve productivity across the organization” contributed to profit margins, resulting in an increase in sales volume share for nine consecutive quarters.
Utz’s net sales increased 3.4% to $377.8 million in the third quarter of 2025, compared to $365.5 million in the year-ago period, according to the report.
In September 2025, Utz announced plans for major investments and changes throughout its Hanover manufacturing facility, including a brand new community center, the sale of two buildings, and upgrades to its corporate headquarters.
Harrison Jones is the Evening Sun’s Hanover reporter. Please contact hjones@gannett.com..
