The New York-based bakery recalls the Dubai chocolate snacks sold at Costco stores for undeclared wheat in its packaging.
The Rolling Pin Baking Company, which makes Dubai Chocolate Square, known as Dubai Style Chocolate, has issued a recall announcement in a notification shared on the Costco website.
Costco sold snacks between May 1st and August 29th, and according to the Rolling Pin Baking Company, the allergen statement printed on the snack package lists the wrong allergens. The package points out that snacks contain gluten when the label should be called wheat.
“Gluten is listed in the allergen statement and rated it as minimal health risk because gluten is found in wheat,” wrote Eddie Dayan, director of quality assurance at Rolling Pin Baking Company in the notice.
“In addition, knefa (known to contain wheat) is also mentioned in the ingredient statement,” Dayan added.
What should I do if I buy Dubai chocolate and have a wheat allergy?
Still, Dayan said customers with wheat allergies should return to Costco to get a full refund of their snacks.
Customers with questions can call the Rolling Pin Baking Company at (833) 331-2993 between 9am and 5pm.
Popularity of Dubai Chocolate: What is it?
Dubai Chocolate Bar is known for its hardshell chocolate exterior and nutty green centre. Chocolate bars first went viral in 2023.
Content creator Maria Vehera shared a video from Tiktok trying out snacks. Since then, chocolate has gone through a wave of virality and has inspired business to create its own version of its gorgeous chocolate snacks.
The Rolling Pin Baking Company announced in May that the chocolate debuted at Costco stores in Los Angeles, San Diego, Northwest and Southeast, calling it a “previously empty chocolate experience.”
“The chocolate that’s sweeping the world will soon become @costco sooooo,” the company shared in a separate post. “It is made with rich Belgian chocolate, crispy kadaif and pistachio fillings. These small squares can finish the entire bag at once.”
On September 3, the company said the desserts had returned to stock.
Contributed by: Gretacross, USA Today
Saleen Martin is a reporter for the USA Today Now team. She is from Norfolk, Virginia – 757. Email her to sdmartin@usatoday.com.

