Cracker Barrel announces decoration updates
Cracker Barrel has announced that it will be renewing its old-fashioned decorations. But not everyone is a fan of the proposed changes.
Fox-5 Atlanta
The new Cracker Barrel logo has not received a stamp of approval from some customers.
Known for its comfortable food and nostalgic atmosphere, restaurant chains and country stores across the country launched their fall menu campaign on August 19th to unveil a new simplified logo.
In a press release for a campaign called “All The More,” Cracker Barrel boasted a “refresh restaurant modification” and a “enhanced brand look and feel.”
“The updated visuals will appear throughout the menu and marketing collateral, including the fifth evolution of the brand’s logo. This is now further rooted in the iconic barrel shape and wordmark that started it all,” the company said in the release.
It is unclear whether the new logo will replace existing restaurant signs. USA Today has contacted Cracker Barrel for more details.
What will the new cracker barrel logo look like?
While still featuring the company’s classic gold and brown palette, the new cracker barrel logo offers a simplified version without the man sitting next to the wooden barrel.
The new logo includes the restaurant’s name with brown lettering against the golden yellow border.
The rebranding will be coming to the restaurant to offer a more modern facelift as cracker barrels continue to undergo renovations in several locations around the country.
“I like what we’re doing,” Cracker Barrel CEO Julie Fels Masino said in an interview on “Good Morning America” on August 19th, despite recent online renovations.
“The cracker barrel needs to feel like a cracker barrel for today and tomorrow. What you love is still there,” she said. “We need people to choose us and we want people to choose us.”
Some cracker barrel customers are not happy with the new logo: “Cold and filthy”
Some longtime cracker barrel fans have joined social media to express their disappointment at the company’s new logo.
“The new brand has taken away the senses,” one person wrote on Cracker Barrel’s Instagram. “It’s cold and barren.”
Another said, “I feel like this new logo is ruining my life.”
Some conservatives opposed the brand of the brand, suggesting that the new logo was political.
“Wtf is wrong @crackerbarrel ??!?” Donald Trump Jr. responded to X’s post, saying the logo could be motivated by diversity, fairness and inclusive efforts.
Others are embracing social media changes.
“Cheers to our new logo!!! We love you!” said one Instagram commenter.
Who is the guy with the old cracker barrel logo?
According to Cracker Barrel’s website, the man with that old logo is not a particular person, but a representation of the brand.
“There is an image of a man relaxing in a barrel of crackers, representing the experience of an old country store where people come together and share stories,” the website says. “Our logos reflect our roots and the warm and welcoming atmosphere that we have always strived to create.”
Additionally, the old logo features the name of the cracker barrel, contrary to the shape of the Pinto Bean nodded to one of the original sides of the restaurant.
Dan Evins, founder of Cracker Barrel, created the logo with the help of Nashville-based designer Bill Holly. According to the company, Holly sketched the first draft of the cracker barrel logo on the napkin.”
This story has been updated to add new information.
Melina Kahn is a national trending reporter for USA Today. She can be contacted at melina.khan@usatoday.com.
