Decreased Tesla sales in the UK, Germany and several other major European markets. Why do Europeans give Tesla cold shoulders?
This time, another Tesla dealer attacked in Mesa, Arizona
The fire was investigated on April 28, 2025 as an arson case at a Tesla dealer in Mesa.
- Tesla sales are declining in eight of Europe’s 10 largest EV markets.
- The tough competition with BYD, Geely and other Chinese EV companies has denounced some.
- Growth of insurgent/Tesla sentiment related to its role in the US administration to condemn the struggles of brand sales.
Tesla, Inc. has a year-old roller coaster in America, and investors are sure about the path ahead. It’s not the only market that American electric car makers struggle with.
Reuters reported that the company’s new car sales plummeted to lows in the UK and Germany for over two years, Reuters reported on May 6.
Does Europe have Tesla on?
Earlier this year, the Guardian reported that UK EV sales increased as car manufacturers forced more sales each year to reduce carbon emissions, earning sales records in 2024.
Sales of the European star Tesla have previously been a by-product of a global push to make the automotive industry green. It’s no secret that Americans are beginning to turn their backs on Tesla cars and the quirky CEO of the company, Elon Musk. Has the same negative sentiment become a kind of pandemic and changed the global perception of the brand?
Tesla’s sales fell to multi-year lows in several other European markets (80%), including Sweden (80%) and the Netherlands (74%), including Sweden (80%) and the Netherlands (74%), according to Reuters.
Why Tesla sales are declining in Europe
“This could be partly due to Elon Musk’s divisive role in the Trump administration and the political tensions associated with the advocacy of right-wing European parties,” Business Insider reported on May 5, citing the “Tesla Takedown” movement that emerged in response to his comments on Musk’s government’s role and European politics.
Musk’s actions and public outrage over the current American administration are well documented.
Meanwhile, the political escape of Tesla CEOs is only half the equation. American automakers have had many early successes in the European market, but are far from the only player.
Statista claims that six of the 10 global bestselling EV brands came from China in 2023. Global domination of Chinese EV brands such as BYD, MG, XPENG and NIO has become more common in recent years. Famous investors Warren Buffet and Charlie Munger both sang BYD’s praises and placed a big bet on the company in 2008.
What is the most popular electric vehicle in the world?
Tesla made a strong claim in 2024 with the title of the world’s most popular car manufacturer (not just EVs), but Chinese electric cars are spreading like wildfires. The global sales report by CleanTechnica.com, an electric vehicle statistics authorities, is known as the world’s most popular electric vehicle as of January.
Model Y is followed closely by BYD’s song and seal U. GeelyGeomeXingyuan, Wuling Hongguang Mini EV and Xiaomi Su7 are also listed as bestseller models. These names may not be familiar to you as an American, but they are widely popular in other markets. BYD, Geely and Wuling will sell thousands of units in Europe in 2025. This is not great news for America as they lose races to create the nameplate of the most popular electric vehicle.
Tesla’s fall from Grace leaves the room for Chinese EVs to devour market share and dominate the US in the EV space. Will China’s EV officially abdicate the Tesla and Model Y in 2025, or will America’s most controversial car brand still have the opportunity to stick to glory?