Bad Bunnies’ Super Bowl halftime show resonates in Latin America
Latin Americans from Mexico to Chile hailed Bad Bunny’s Super Bowl halftime show as “a great message.”
How big was Bad Bunny’s Super Bowl 60 halftime show?
The ratings for Super Bowl 60 were released days after the big game, and the numbers show that the halftime show was one of the most-watched in history. Puerto Rican artist Bad Bunny’s performance drew more than 100 million live viewers to NBC to watch the show.
Since then, a halftime show performance that also featured Lady Gaga and Ricky Martin has added to the numbers that show just how wide an audience Bad Bunny has reached.
Let’s take a closer look at five wild statistics that show just how popular Bad Bunny’s halftime show really was.
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- Halftime show views (US only): Average number of viewers: 128.2 million
According to a press release from NBC, which owned the broadcast rights to Super Bowl 60, Bad Bunny’s Super Bowl Halftime Show averaged 128.2 million viewers from 8:15 to 8:30 p.m. ET.
That would make Bad Bunny’s performance the third most-watched Super Bowl halftime show of all time, behind Kendrick Lamar’s performance at Super Bowl 59 (133.5 million viewers) and Michael Jackson’s Super Bowl XXVII halftime show (133.4 million viewers).
Media audience measurement firm Nielsen is expected to release more detailed viewing metrics from global viewers later this week.
How many times has Bad Bunny’s Super Bowl Halftime Show been watched on YouTube?
- Halftime show YouTube views: Over 69 million
As of 1 p.m. ET on Wednesday, February 11, three days after Super Bowl 60, the official YouTube video of Bad Bunny’s Super Bowl Halftime Show, uploaded by the NFL, has been viewed more than 69 million times.
For comparison, a YouTube video of Lamar’s halftime show performance last year reached 50 million views in a similar 72-hour window in the days after Super Bowl 59.
Usher’s performance during the Super Bowl 58 halftime show has been viewed 38.2 million times to date, two years after the performance.
How many social views does Bad Bunny’s Super Bowl Halftime Show get?
- Social commentary on the halftime show: Over 4 billion
Bad Bunny’s Super Bowl halftime show racked up more than 4 billion views on social media within 24 hours of the performance, according to an NBC press release on Tuesday evening, February 10th.
The broadcast network said the performance at Super Bowl 60 meant it was “the most-watched halftime show in history on NFL social platforms.”
How many people watched Bad Bunny’s Super Bowl halftime show press conference?
- Halftime show press conference: 63 million
Apple’s press release on Sunday, Feb. 8, said Bad Bunny’s halftime show press conference on Feb. 5 was “the most viewed Super Bowl in history, with more than 63 million views across an array of related content, including live streams and social clips.”
How many of you watched Bad Bunny’s Super Bowl Halftime Show on Telemundo?
- Telemundo Halftime Show Ratings: Average number of viewers: 4.8 million
Telemundo, the Spanish-language broadcast network owned by NBCUniversal, averaged 4.8 million viewers during Bad Bunny’s halftime show, according to an NBC press release. That number was 1.5 million more viewers than the big game itself, which averaged 3.3 million viewers on Telemundo.
NBC’s press release said Telemundo’s halftime show ratings made the Puerto Rican artist’s performance at Super Bowl 60 “the most-watched Super Bowl halftime in Spanish-language history.”
