methodology
USA TODAY and Plant-A team up to recognize customer service leaders
America’s Best Customer Service 2026 recognizes service providers, stores and online retailers in the United States that provide the best customer service based on a variety of relevant metrics from the customer’s perspective. The study combines an extensive confidential online survey of U.S. customers with an evaluation of online reviews and public data.
Overall, more than 21,000 service providers, stores and online retailers operating in the United States were included in the initial review. Similar Web, a leading digital data and analytics company, provided information on the top 5,000 e-commerce companies in the U.S. by site traffic from July 2024 to July 2025. From this aggregate list, more than 7,100 companies were selected for detailed evaluation in a national survey.
This national study interviewed more than 32,000 U.S. consumers through multiple online access panels from September 2025 to October 2025. They rated their experiences with service providers and in-store and online retailers they purchased from or contacted in the past three years. Where possible, online reviews were also collected to capture broader customer sentiment.
In addition, more than 1.1 million company reviews from more than 67,000 customers from previous customer service surveys in 2024 and 2023 were considered to evaluate companies’ commitment to consistently outstanding customer service.
Companies that have been involved in consumer data protection cases or publicly reported employment-related allegations in the past two years were excluded from the final rankings using Onclusive’s media monitoring platform Critical Mention.
An overall score was calculated for each company using a proprietary scoring model that takes into account all weights related to target group, survey items, categories, and desk study factors. The best companies in each segment were recognized as America’s Best Customer Service 2026.
Disclaimer
Ranking position
Ranking placement is a positive evaluation based on a review of publicly available data sources and consumer research for the relevant period. Click here for more information on how rankings are compiled.
intellectual property rights
This ranking is based on proprietary market research methodologies, survey questionnaires, and underlying data owned by Plant-A. Ranking lists and published articles are owned by USA TODAY and are subject to copyright protection. Any unauthorized use of these materials, including without limitation publication, reproduction, modification, distribution, transmission, or display, is strictly prohibited without the prior written consent of Plant-A and USA TODAY.
Nature of ranking
Ranking data is generated by Plant-A based on primary and secondary market research, including publicly available data and certain data provided directly to Plant-A. These rankings are published by USA TODAY and are provided for informational purposes only, not as financial or business guidance or professional advice, and should not be relied upon.
Data and periodicity
This ranking is generated from data sources believed to be reliable and is based on a methodological analysis of data over the past 12 months. These essentially reflect historical data and may not include subsequent developments, unanticipated events, or additional data not covered during the study period. Past performance is not indicative of future performance.
No Endorsements or Guarantees: Neither Plant-A nor USA TODAY endorses or verifies the business practices or positions of the companies they rank. The inclusion or exclusion of companies in the rankings should not be used as the basis for making any investment, business, or other decisions. All decisions based on the information presented in the rankings should be taken in conjunction with other available information and independent advice.
Waiver of responsibility
Each of Plant-A and USA TODAY, and their affiliates, and their respective officers, directors, employees, and agents (collectively, the “Released Parties”) assume no liability for any errors or omissions in the rankings or for any actions taken based on the content of the ranking publications. Neither Plant-A nor USA TODAY makes any representations or warranties regarding the information provided in the rankings or their use. Neither Plant-A nor USA TODAY guarantees the completeness or accuracy of the information contained in the rankings. To the fullest extent permitted by applicable law, by accessing, using, or relying on the Rankings, you waive all claims and have no recourse against the Released Parties for any alleged or actual breach or infringement of any party’s rights, including any privacy right, proprietary right, intellectual property right, right of publicity, right to credit for materials or ideas, or any other right, including the right to authorize any use, such as copying, that may be considered distortive, derogatory, or offensive. If any part of this disclaimer is held invalid or unenforceable, the remainder of this disclaimer shall remain in full force and effect and enforced to the fullest extent permitted by law.
